Center for Injury Research and Policy, The Research Institute at Nationwide Children's Hospital, Columbus, OH, USA.
Department of Pediatrics, College of Medicine, The Ohio State University, Columbus, OH, USA.
J Health Commun. 2019;24(7-8):625-632. doi: 10.1080/10810730.2019.1646357. Epub 2019 Aug 3.
Injury prevention recommendations are frequently presented in the media. Parental understanding and response to these recommendations remain uninvestigated.
A nationally representative sample of 1,081 mothers completed a cross-sectional survey measuring knowledge, attitudes, and behavioral intention after watching/reading video news stories and print articles on two child safety topics.
Of the 1,081 respondents, 33% reported hearing little about injury prevention in the media in the past 30 days, and 32% reported never hearing about injury prevention. Nearly one-half (46%) reported the injury prevention studies they had previously read or heard about in the media were confusing to them at least some of the time. The proportion of mothers who recalled the correct key statistic presented in the story varied by safety topic and medium in which the story was presented. A greater proportion of mothers correctly recalled information from the story narrative than the statistics. Mothers also rated the most interesting part of the story differently based on safety topic and medium. A small proportion were not planning to follow the safety recommendations after viewing the news story.
There are gaps in making injury news stories understandable and memorable for mothers in order to encourage behavioral change.
伤害预防建议经常在媒体上发布。然而，父母对这些建议的理解和反应仍未得到调查。
一项全国代表性的样本调查，共有 1081 名母亲完成了一项横断面调查，在观看/阅读了两个儿童安全主题的视频新闻报道和印刷文章后，测量了她们的知识、态度和行为意向。
在 1081 名受访者中，33%的人报告称在过去 30 天内很少在媒体上听到有关伤害预防的信息，32%的人报告从未听说过伤害预防。近一半（46%）的人表示，他们之前在媒体上读到或听到的伤害预防研究至少在某些时候让他们感到困惑。母亲们回忆起故事中呈现的正确关键统计数据的比例因安全主题和呈现故事的媒体而有所不同。与统计数据相比，母亲们从故事叙述中正确回忆信息的比例更高。母亲们还根据安全主题和媒体对故事中最有趣的部分进行了不同的评价。一小部分母亲在观看新闻报道后表示不打算遵循安全建议。
为了鼓励行为改变，需要使伤害新闻故事对母亲来说更加易懂和难忘，但目前仍存在差距。
