Muzaffarnagar Medical College, Muzaffarnagar, Uttar Pradesh, 251001, India.
Kalinga Institute of Medical Sciences, KIIT University, Bhubaneswar, Odisha, 751024, India.
J Public Health Policy. 2019 Dec;40(4):498-503. doi: 10.1057/s41271-019-00184-3.
We conducted a cross-sectional study during January-June 2017 involving 70 tobacco retailers from 11 slums to learn about the tobacco retailers' practices of tobacco sales, their profit margins from these sales, and their promotional activities in slum areas of Bhubaneswar, India. Slum retailers were gaining a profit margin of ≥ 10% in selling 68% of cigarette brands and in all brands of bidi (smoked tobacco) and smokeless tobacco. Almost 50% of retailers were directly or indirectly advertising tobacco, and in 90% of retail shops, tobacco products were displayed in such a way that they could be seen from outside the shop. Nearly 25% of retailers were providing discounts; 33% were giving a gift or prize or free sample or coupon to customers on purchase of a tobacco product. Understanding retailers' concerns about tobacco sales, promotion, and strict enforcement of Indian "Cigarettes and Other Tobacco Products Act" regulations is critical for tobacco control in slums.
我们于 2017 年 1 月至 6 月期间开展了一项横断面研究，调查了来自 11 个贫民窟的 70 名烟草零售商，以了解他们的烟草销售行为、销售这些烟草的利润率以及在印度布巴内斯瓦尔贫民窟地区的促销活动。贫民窟零售商销售 68%的香烟品牌和所有比迪烟（熏制烟草）和无烟烟草的利润率均达到 10%以上。几乎 50%的零售商直接或间接地对烟草进行广告宣传，在 90%的零售店内，烟草产品以从店外可以看到的方式展示。近 25%的零售商提供折扣；33%的零售商在顾客购买烟草产品时提供赠品、奖品、免费样品或优惠券。了解零售商对烟草销售、促销以及印度“香烟和其他烟草制品法案”法规的严格执行的关注，对于贫民窟的烟草控制至关重要。
