Hitchman Sara C, Calder Robert, Rooke Catriona, McNeill Ann
Department of Addictions, Institute of Psychiatry, Psychology, and Neuroscience, London, England.
UK Centre for Tobacco and Alcohol Studies, United Kingdom.
AIMS Public Health. 2016 Mar 14;3(1):110-115. doi: 10.3934/publichealth.2016.1.110. eCollection 2016.
To explore tobacco profit margins and sales among small retailers in England.
Interviews with managers/owners of 62 small retail shops that sold tobacco in disadvantaged areas of Newcastle and London, England. The interviews included questions about tobacco sales and profit margins, and interest in reducing reliance on tobacco sales.
The majority of retailers (89%) reported low overall profit margins on tobacco sales (< 6%). The most common response was a profit margin of 4-6%,with some reporting lower margins for price-marked packs of cigarettes (1-6%) and higher margins for non-price marked or premium brands (7% to over 10%). A few mentioned higher profit margins for e-cigarettes. Despite this, most thought tobacco sales were important (90%), and attributed this reliance to footfall (81%), i.e., customers purchasing tobacco also purchasing other products. 42% of retailers expressed interest in reducing their reliance on tobacco sales.
Small retailers report low tobacco profit margins, but high reliance on tobacco sales because of footfall. Retailer interest in reducing reliance on tobacco sales warrants further research into opportunities for disinvestment. Additionally, retailers' belief that they are reliant on tobacco sales because of footfall should be further investigated.
探讨英国小型零售商的烟草利润率及销售量。
对英格兰纽卡斯尔和伦敦贫困地区62家销售烟草的小型零售商店的经理/店主进行访谈。访谈内容包括有关烟草销售和利润率的问题，以及对减少烟草销售依赖程度的兴趣。
大多数零售商（89%）报告称烟草销售的总体利润率较低（<6%）。最常见的回答是利润率为4-6%，一些人报告标明价格的香烟包装利润率较低（1-6%），未标明价格或高端品牌的利润率较高（7%至超过10%）。少数人提到电子烟的利润率较高。尽管如此，大多数人认为烟草销售很重要（90%），并将这种依赖归因于客流量（81%），即购买烟草的顾客也会购买其他产品。42%的零售商表示有兴趣减少对烟草销售的依赖。
小型零售商报告烟草利润率较低，但由于客流量而对烟草销售高度依赖。零售商对减少烟草销售依赖的兴趣值得进一步研究撤资机会。此外，零售商认为他们因客流量而依赖烟草销售这一观点应进一步调查。
