Wee Kim Wee School of Communication and Information, Nanyang Technological University.
Health Commun. 2020 Nov;35(13):1666-1677. doi: 10.1080/10410236.2019.1654180. Epub 2019 Aug 20.
Public health communication as a socio-cultural practice can trace its lineage to the dawn of human civilization and the earliest attempts to warn, educate and influence behaviors of individuals and communities facing public health problems. But public health communication in the sense that it is understood today required contemporaneous advancement and innovations in the allied disciplines of public health and social sciences as well as in the communication industries. This essay reviews a largely forgotten history of public health communication that coincides with the onset of the "modern era" of public health in the late 1800s and continues through the 1960s. Four key developments are identified as influential in the evolution of what eventually would come to be known as public health communication: (1) the early use of mass communication for public health campaigns, (2) the search for effects, (3) the search for explanation from interdisciplinary perspectives, and (4) the formal recognition of health communication as a distinct and valuable field of practice and research.
公共卫生传播作为一种社会文化实践，可以追溯到人类文明的起源和最早试图警告、教育和影响个人和社区面临公共卫生问题的行为。但是，就今天人们所理解的公共卫生传播而言，它需要公共卫生和社会科学以及传播行业的相关学科同时取得进步和创新。本文回顾了公共卫生传播的一段鲜为人知的历史，这段历史与 19 世纪末“现代公共卫生时代”的开始相吻合，并一直持续到 20 世纪 60 年代。确定了四个关键的发展，它们对最终被称为公共卫生传播的演变产生了影响：（1）大众传播在公共卫生运动中的早期应用，（2）对效果的探索，（3）从跨学科角度寻找解释，以及（4）正式承认健康传播是一个独特而有价值的实践和研究领域。
