Wildlife Ecology, Management and Conservation Lab, Forest Science Department, Luiz de Queiroz College of Agriculture, University of São Paulo, Avenida Pádua Dias 11, Piracicaba, SP, 13418-900, Brazil.
Wildlife Conservation Research Unit, Department of Zoology, The Recanati-Kaplan Centre, University of Oxford, Tubney House, Abingdon Road, Tubney, OX13 5QL, UK.
Ambio. 2020 Apr;49(4):912-925. doi: 10.1007/s13280-019-01230-w. Epub 2019 Aug 21.
A school-based experiment was conducted in the Brazilian Amazon to examine the effects of passively received information versus active elaboration on the 'perceptions' of jaguars (Panthera onca) among students, and the effects of information communicated via illustrated book on those perceptions among student's parents. Books distributed via school decreased fathers' perceptions of social acceptance of jaguar killing, but the same books distributed via a conservation organization did not. This suggests that fathers were influenced not only by the information explicitly conveyed in the content of books, but also by the implicit message that jaguar conservation was socially supported. Elaboration alone produced more persistent effects than information alone, but some negative attitudes were reinforced. Information and elaboration combined created stronger and more enduring effects than either intervention alone. These findings are important in designing interventions for our coexistence with jaguars and other charismatic species worldwide.
一项在巴西亚马逊地区开展的基于学校的实验，旨在检验被动接受信息与主动思考对学生“认知”美洲豹（Panthera onca）的影响，以及通过插图书籍向学生家长传递信息对其认知的影响。通过学校分发的书籍减少了父亲对杀死美洲豹的社会接受度的看法，但通过保护组织分发的相同书籍则没有。这表明，父亲不仅受到书籍内容中明确传达的信息的影响，还受到保护美洲豹的社会支持这一隐含信息的影响。仅进行思考就会产生比仅提供信息更持久的影响，但一些负面态度也得到了强化。信息和思考相结合产生的影响比任何单一干预措施都更强烈、更持久。这些发现对于设计与我们在全球范围内与美洲豹和其他有魅力的物种共存的干预措施非常重要。
