Faculty of Agriculture, University of Goettingen, Germany.
Faculty of Agriculture, University of Goettingen, Germany.
Appetite. 2019 Dec 1;143:104412. doi: 10.1016/j.appet.2019.104412. Epub 2019 Aug 22.
The substitution of meat with legumes is one way of making food consumption more sustainable. The substitution would ease the debate on food security and is aligned with the recommendations of climate change experts. Consumer preferences on whether meat should be substituted and how meat can be substituted are heterogeneous. This article explores consumers' acceptance of replacing meat with legumes, their acceptance of meat alternatives made from legumes and their acceptance of processed legumes in general. Consumer samples were drawn from Germany (GER: N = 633) and New Zealand (NZ: N = 445). The samples reflect the underlying age, gender and income distributions. Two separate latent class analyses reveal seven consumer types with five in each country. A large cluster from both countries will not consider substituting meat with legumes or buying processed legume products. Another cluster will consider processed legume products if the products are not marketed as an alternative to meat. Although they do not use them regularly, many consumers in NZ are open to using meat substitutes made from legumes. Another group would prefer to directly substitute meat with specific legumes rather than having highly processed products. We discuss the cluster specific findings and how to develop consumers' acceptance of meat substitution with respect to each cluster.
用豆类替代肉类是使食物消费更可持续的一种方式。这种替代将缓解食品安全方面的争论，并且符合气候变化专家的建议。消费者对是否应该用肉类代替以及如何用肉类代替的偏好存在差异。本文探讨了消费者对用豆类替代肉类的接受程度、对用豆类制成的肉类替代品的接受程度以及对一般豆类加工产品的接受程度。消费者样本来自德国（GER：N=633）和新西兰（NZ：N=445）。样本反映了潜在的年龄、性别和收入分布。两项单独的潜在类别分析揭示了每个国家的五类七种消费者类型。两国的一个大集群都不会考虑用豆类替代肉类或购买豆类加工产品。另一个集群只有在产品不被宣传为肉类替代品时才会考虑购买豆类加工产品。尽管新西兰的许多消费者没有经常使用，但他们对用豆类制成的肉类替代品持开放态度。还有一组人更愿意直接用特定的豆类替代肉类，而不是使用高度加工的产品。我们将讨论特定集群的发现，以及如何针对每个集群来提高消费者对肉类替代的接受程度。
