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认知偏差、黑暗模式和“隐私悖论”。

Cognitive biases, dark patterns, and the 'privacy paradox'.

机构信息

Princeton University, Center for Information Technology Policy, Princeton, NJ 08540, United States; New York Law School, 185 West Broadway, New York, NY 10013, United States.

出版信息

Curr Opin Psychol. 2020 Feb;31:105-109. doi: 10.1016/j.copsyc.2019.08.025. Epub 2019 Aug 30.

Abstract

Scholars and commentators often argue that individuals do not care about their privacy, and that users routinely trade privacy for convenience. This ignores the cognitive biases and design tactics platforms use to manipulate users into disclosing information. This essay highlights some of those cognitive biases - from hyperbolic discounting to the problem of overchoice - and discusses the ways in which platform design can manipulate disclosure. It then explains how current law allows this manipulative and anti-consumer behavior to continue and proposes a new approach to reign in the phenomenon.

摘要

学者和评论员常常认为,个人并不关心自己的隐私,用户通常会为了方便而牺牲隐私。这种观点忽略了认知偏见和平台设计策略,这些策略可以操纵用户披露信息。本文重点介绍了一些认知偏见,从过度贴现到选择过多的问题,并讨论了平台设计如何操纵披露信息。然后,本文解释了现行法律如何允许这种操纵和反消费者的行为继续存在,并提出了一种新的方法来控制这种现象。

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