J Health Care Poor Underserved. 2020;31(1):249-264. doi: 10.1353/hpu.2020.0021.
Prior research has shown that tobacco companies target point-of-sale (POS) marketing to low-income communities. This research assessed the association between demographic characteristics and venue type with purchasing tobacco products in response to marketing.
Using Population Assessment of Tobacco and Health (PATH) Study Wave 1 Adult data, this analysis compared promotion awareness and purchase influence among current smokers.
Tobacco promotions were more likely to be noticed at convenience stores, gas stations, or tobacco stores than at other outlets. Smokers who bought their cigarettes at these outlets were more likely to purchase a brand other than their usual brand because of marketing. Smokers below the poverty level had greater odds than others to have noticed tobacco ads and to indicate purchase influence.
Point-of-sale marketing is effective in garnering the attention of low-income populations and influencing their tobacco purchases. Enforcing retailers' adherence to regulations is vital.
先前的研究表明，烟草公司将销售点（POS）营销作为针对低收入社区的目标。这项研究评估了人口特征和场地类型与购买对营销做出响应的烟草产品之间的关联。
本分析使用烟草与健康人口评估（PATH）研究第 1 波成人数据，比较了当前吸烟者对促销活动的认知和购买影响。
与其他销售点相比，在便利店、加油站或烟草店更容易注意到烟草促销活动。在这些销售点购买香烟的吸烟者更有可能因为营销而购买非惯用品牌的香烟。处于贫困线以下的吸烟者比其他人更有可能注意到烟草广告并表示购买受到影响。
销售点营销在吸引低收入人群的注意力和影响他们的烟草购买方面是有效的。执行零售商遵守法规至关重要。
