Department of Agricultural Economics and Rural Development, Marketing of Food and Agricultural Products, University of Goettingen, 37073 Göttingen, Germany.
Nutrients. 2020 Feb 18;12(2):516. doi: 10.3390/nu12020516.
The evidence for the effectiveness of nutrition policy interventions is growing. For the implementation of such interventions, social acceptability is crucial. Therefore, this study provides insight into public support for nutrition policy measures such as labelling and taxation. Further it analyses the level of acceptance in a quantitative segmentation approach. A new element to our approach is the comparison of different policy instruments, focusing on the interaction between policy acceptance and the perceived individual struggle to eat healthily. The survey was conducted in November 2017 and a total of 1035 German consumers are included in the data. The results indicate that the majority of German citizens accept nutrition policy interventions. Based on a cluster analysis, five different target groups according to the general acceptance of policy interventions and their own struggle to eat healthily are derived. The five-cluster solution reveals that both consumers who tend to eat a healthy diet as well as those who have problems with their diet support nutritional interventions. This shows that the perceived own struggle to eat healthily does not predict whether consumers accept nutrition policy interventions.
营养政策干预措施有效性的证据越来越多。对于这些干预措施的实施，社会接受度至关重要。因此，本研究深入了解了公众对标签和税收等营养政策措施的支持情况。此外，它还通过定量细分方法分析了接受程度。我们的方法的一个新元素是比较不同的政策工具，重点是政策接受度与感知到的个人健康饮食努力之间的相互作用。该调查于 2017 年 11 月进行，共有 1035 名德国消费者参与了这项调查。结果表明，大多数德国公民接受营养政策干预。基于聚类分析，根据对政策干预的普遍接受程度及其自身健康饮食的努力程度，得出了五个不同的目标群体。五聚类解决方案表明，倾向于健康饮食的消费者和饮食有问题的消费者都支持营养干预。这表明，感知到的自身健康饮食的努力程度并不能预测消费者是否接受营养政策干预。
