School of Nutrition and Food Sciences, Louisiana State University AgCenter, 271 Knapp Hall, Baton Rouge, LA70803, USA.
Family Nutrition Program, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, VA24061, USA.
Public Health Nutr. 2020 Jul;23(10):1745-1753. doi: 10.1017/S1368980019004154. Epub 2020 Mar 17.
To examine public commitments for encouraging United States consumers to make healthy dietary purchases with their Supplemental Nutrition Assistance Program (SNAP) benefits among of prevalent SNAP-authorised retailers.
National SNAP-authorised retail landscape in addition to stores located in California and Virginia, two states targetted for a Partnership for a Healthier America pilot social marketing campaign.
SNAP-authorised retailers with the most store locations in selected settings.
A review of retailers' publicly available business information was conducted (November 2016-February 2017). Webpages and grey literature sources were accessed to identify corporate social responsibility (CSR) reports and commitments describing strategies to encourage healthy consumer purchases aligned with the 2015-2020 Dietary Guidelines for Americans. Evidence was organised using a marketing-mix and choice-architecture (MMCA) framework to characterise strategies used among eight possible types (i.e. place, profile, portion, pricing, promotion, priming, prompting and proximity).
Of the SNAP-authorised retailers (n 38) reviewed, more than half (n 20; 52·6 %) provided no information in the public domain relevant to the research objective. Few retailers (n 8; 21·1 %) had relevant CSR information; grey literature sources (n 52 articles across seventeen retailers) were more commonly identified. SNAP-authorised retailers in majority committed to increasing the number of healthy products available for purchase (profile).
Substantial improvements are needed to enhance the capacity and commitments of SNAP-authorised retailers to use diverse strategies to promote healthy purchases among SNAP recipients. Future research could explore feasible approaches to improve dietary behaviours through sector changes via public-private partnerships, policy changes, or a combination of government regulatory and voluntary business actions.
研究美国普遍存在的 SNAP 授权零售商中，有多少零售商公开承诺鼓励美国消费者利用其补充营养援助计划 (SNAP) 福利购买健康饮食。
除了加利福尼亚州和弗吉尼亚州的商店外，还对全国 SNAP 授权零售环境以及这两个州的商店进行了研究，这两个州是美国健康协会合作开展健康营销试点活动的目标州。
选定地点中拥有最多门店的 SNAP 授权零售商。
对零售商公开的商业信息进行了审查（2016 年 11 月至 2017 年 2 月）。访问网页和灰色文献来源，以确定企业社会责任 (CSR) 报告和承诺，这些报告和承诺描述了与 2015-2020 年《美国人饮食指南》一致的鼓励健康消费者购买的策略。使用营销组合和选择架构 (MMCA) 框架对证据进行组织，以描述八种可能类型（即地点、形象、份量、价格、促销、启动、提示和临近）中使用的策略。
在所审查的 SNAP 授权零售商（n=38）中，超过一半（n=20；52.6%）没有在公共领域提供与研究目标相关的信息。很少有零售商（n=8；21.1%）有相关的 CSR 信息；更多地发现了灰色文献来源（n=52 篇文章，涉及 17 家零售商）。大多数 SNAP 授权零售商承诺增加可购买的健康产品数量（形象）。
需要做出重大改进，以提高 SNAP 授权零售商利用各种策略促进 SNAP 受助人购买健康食品的能力和承诺。未来的研究可以探索通过公私合作伙伴关系、政策变化或政府监管和自愿商业行动的组合来改善通过行业变化改善饮食行为的可行方法。
