School of Nutrition and Food Sciences, Louisiana State University (LSU) & LSU Agricultural Center, Baton Rouge, Louisiana, USA.
Virginia Family Nutrition Program, Department of Human Nutrition, Foods, and Exercise, Virginia Tech, Blacksburg, Virginia, USA.
Ecol Food Nutr. 2021 Mar-Apr;60(2):212-224. doi: 10.1080/03670244.2020.1833873. Epub 2020 Nov 8.
SNAP-authorized retailers could use marketing-mix and choice-architecture (MMCA) strategies to improve SNAP purchases, but associated costs are unknown. Perceived cost and inconvenience to implement eight MMCA strategies were assessed among 29 U.S. retailers. Differences in perspective were explored (owners vs. managers, corporate vs. independent retailers, and by format). Place changes (e.g., added refrigeration) were perceived more costly and prompting (e.g., shelf labeling) less costly. Managers rated the perceived inconvenience to make proximity changes higher than owners (3.78 ± 1.4 and 2.33 ± 1.2, respectively) ( < .05). Results can inform strategies to improve the adoption and implementation of healthy food retail programs.
SNAP 授权零售商可以使用营销组合和选择架构（MMCA）策略来改善 SNAP 购买，但相关成本未知。在美国的 29 家零售商中，评估了实施八项 MMCA 策略的感知成本和便利性。探讨了不同视角之间的差异（所有者与经理、公司与独立零售商、以及不同格式）。位置变化（例如，增加冷藏）被认为成本更高，而提示（例如，货架标签）成本更低。经理对便利性的感知变化高于所有者（分别为 3.78±1.4 和 2.33±1.2）（<0.05）。研究结果可以为改善健康食品零售计划的采用和实施策略提供信息。
