University of Southern California, Los Angeles, USA.
Pers Soc Psychol Bull. 2021 Jan;47(1):3-19. doi: 10.1177/0146167220908389. Epub 2020 Apr 3.
Honor is abstract. We predict that people make sense of honor metaphorically as an up-right position in space and that endorsing honor values makes this metaphor more accessible. Supporting our prediction, people in China (Study 1) and the United States (Studies 1-4) associate honor with up and right and dishonor with down and left, controlling for the association of positive with up-right (Studies 3, 4). We document downstream consequences for choice and perception of this metaphoric representation. Regarding choice, Americans who endorse honor values and voted for then-candidate Trump prefer photographs in which President Trump is positioned in the up-right quadrant (Study 5). Images from conservative news websites position the President's face in the up-right quadrant more than nonconservative ones (Study 6). Regarding perception, Americans who rate President Trump as honorable are more likely to perceive him as facing up and to the right in news website images (Study 7).
荣誉是抽象的。我们预测，人们会将荣誉隐喻地理解为空间中的正直位置，而支持荣誉价值观会使这种隐喻更容易理解。支持我们的预测，来自中国（研究 1）和美国（研究 1-4）的人们将荣誉与向上和正直联系起来，将不荣誉与向下和倾斜联系起来，同时控制了积极与正直的联系（研究 3、4）。我们记录了这种隐喻表达在选择和感知方面的后续影响。在选择方面，支持荣誉价值观并投票给当时的候选人特朗普的美国人更喜欢将特朗普总统置于正直象限的照片（研究 5）。来自保守派新闻网站的图片比非保守派的图片更倾向于将总统的脸置于正直象限（研究 6）。在感知方面，将特朗普总统评为有荣誉感的美国人更有可能在新闻网站的图片中感知到他面向右上方（研究 7）。
