照片墙（Instagram）在促进华语人群心理教育方面的效果。
Efficacy of Instagram in Promoting Psychoeducation in the Chinese-Speaking Population.
作者信息
Lam Nikki H T, Woo Benjamin K P
机构信息
College of Medicine, Northeast Ohio Medical University, Rootstown, Ohio.
Department of Psychiatry, Olive View-UCLA Medical Center, Sylmar, California.
出版信息
Health Equity. 2020 Apr 2;4(1):114-116. doi: 10.1089/heq.2019.0078. eCollection 2020.
Abstract
To evaluate the efficacy of the use of Instagram in disseminating information regarding first-episode psychosis and schizophrenia. Facebook and Instagram advertisements linked to an external YouTube video detailing first-time psychosis were initiated for 48 h. Metrics regarding the number of unique individuals reached and number of engagements were collected. Descriptive statistics were used to analyze the data. Facebook made 85 impressions (32.82%) and Instagram made 174 impressions (67.18%). Facebook had 24 engagements, whereas Instagram had 42. Instagram is noninferior to Facebook in disseminating psychoeducational material to the Chinese-speaking population.
摘要
评估使用Instagram传播有关首发精神病和精神分裂症信息的效果。在48小时内投放了与一个详细介绍首次发作精神病的外部YouTube视频相关联的Facebook和Instagram广告。收集了有关覆盖的独立个体数量和互动次数的指标。使用描述性统计分析数据。Facebook产生了85次展示（32.82%），Instagram产生了174次展示（67.18%）。Facebook有24次互动，而Instagram有42次。在向讲中文的人群传播心理教育材料方面，Instagram不劣于Facebook。
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