School of Economics and Management, Chang'an University, Xi'an 710064, China.
Youth Innovation Team of Shaanxi Universities, Chang'an University, Xi'an 710064, China.
Int J Environ Res Public Health. 2020 Apr 16;17(8):2756. doi: 10.3390/ijerph17082756.
Public car-sharing is a growing business model that contributes to sustainable transportation and urban development. The continuous improvement of public car-sharing platform to garner passenger loyalty is vital for a car-sharing platform's success. This study applied perceived value theory, trust theory, and transaction cost theory to construct a structural equation model in order to explain passenger loyalty. Data from 755 surveys were collected using stratified sampling in mainland China. The estimated results of the theoretical model show that the relationship between continuous improvement and passenger loyalty is mediated by passenger perceived value, passenger trust, and transaction costs. Consequently, a multi-group analysis is conducted to analyze the moderation effects of passenger's license and car-sharing experience on the theoretical model. The results show that some of the path coefficients are significantly different between these sub-groups. This indicates that platforms should provide differentiate services for passengers based on the purpose of using car-sharing and usage experience. This study provides new theoretical insights into understanding passenger loyalty with respect to public car-sharing and provides policy recommendations for the sustainable development of public car-sharing.
公共汽车共享是一种不断发展的商业模式，有助于可持续交通和城市发展。不断提高公共汽车共享平台的服务质量，以赢得乘客的忠诚度，这对于汽车共享平台的成功至关重要。本研究应用感知价值理论、信任理论和交易成本理论，构建了一个结构方程模型，以解释乘客忠诚度。通过分层抽样，在中国内地收集了 755 份调查数据。理论模型的估计结果表明，持续改进与乘客忠诚度之间的关系是由乘客感知价值、乘客信任和交易成本共同介导的。因此，进行了多组分析以分析乘客许可证和汽车共享经验对理论模型的调节作用。结果表明，这些子组之间的一些路径系数存在显著差异。这表明平台应根据使用汽车共享的目的和使用经验，为乘客提供差异化服务。本研究为理解公共汽车共享的乘客忠诚度提供了新的理论见解，并为公共汽车共享的可持续发展提供了政策建议。
