The National Institute for Health Research Applied Research Collaboration West (NIHR ARC West), University Hospitals Bristol National Health Service Foundation Trust, Bristol BS1 3NU, UK.
Population Health Sciences, Bristol Medical School, University of Bristol, Bristol BS8 1TH, UK.
Int J Environ Res Public Health. 2020 Apr 17;17(8):2782. doi: 10.3390/ijerph17082782.
Despite many countries having physical activity guidelines, there have been few concerted efforts to mobilize this information to the public. The aim of this study was to understand the preferences of under-served community groups about how the benefits of physical activity, and associated guidelines, can be better communicated to the public. Participatory workshops, co-developed between researchers, a local charity, and a community artist, were used to gather data from four groups in Bristol, UK: young people ( = 17); adults ( = 11); older adults ( = 5); and Somali women ( = 15). Workshop content was structured around the study aims. The community artist and/or the local charity delivered the workshops, with researchers gathering data via observation, photos, and audio-recordings, which were analysed using the framework method. All four groups noted that the benefits of physical activity should be included within any communications efforts, though not restricted to health-related benefits. Language used should be simple and jargon-free; terms such as "sedentary", "vigorous" and "intensity" were deemed inaccessible, however all groups liked the message "some is good, more is better". Views about preferred mechanisms, and messenger, for delivering physical activity messages varied both between, and within, groups. Recommendations for those working in physical activity communications, research, and policy are provided.
尽管许多国家都有身体活动指南，但很少有协调一致的努力将这些信息动员到公众中。本研究的目的是了解服务不足的社区群体对如何更好地向公众传达身体活动的益处及其相关指南的偏好。参与式研讨会是在研究人员、当地慈善机构和社区艺术家之间共同开发的，用于从英国布里斯托尔的四个群体中收集数据：年轻人（= 17）；成年人（= 11）；老年人（= 5）和索马里妇女（= 15）。研讨会的内容围绕研究目标展开。社区艺术家和/或当地慈善机构提供研讨会，研究人员通过观察、照片和录音收集数据，然后使用框架方法对其进行分析。所有四个群体都指出，身体活动的益处应该包含在任何传播工作中，尽管不限于与健康相关的益处。所用语言应该简单且没有行话；“久坐不动”、“剧烈”和“强度”等术语被认为难以理解，但所有群体都喜欢“有些是好的，更多是更好的”这一信息。关于传递身体活动信息的首选机制和信息传递者的观点在群体之间和群体内部都有所不同。为身体活动传播、研究和政策领域的工作者提供了建议。
