Lin Shu-Wang, Hsu Shih-Yun, Ho Juei-Ling, Lai Mei-Ying
Office of Physical Education, Chienkuo Technology University, Changhua, Taiwan.
Department of Business Management, National Taichung University of Science and Technology, Taichung, Taiwan.
Front Psychol. 2020 Apr 9;11:407. doi: 10.3389/fpsyg.2020.00407. eCollection 2020.
This research centers on the behavioral tendency of the middle-aged and seniors in bicycle tourism at environmentally protected scenic areas and its relevant influence factors. The theory of planned behavior (TPB) is adopted as the basis of this study. The middle-aged and seniors are the subjects of this research. A questionnaire survey is conducted at environmentally protected national scenic areas in Taiwan. A total of 230 samples are drawn with a random sampling method, and 210 are valid. The findings indicate two things. First, when applying the TPB to different fields of the study, the level of predictability may vary. Another finding is that subjective norm shows a higher level of susceptibility to sport habit and predictability to behavioral intention than the other two constructs. With an empirical analysis, the study is able to provide middle-aged and senior participants and sport administration authorities with relevant suggestions for reference at the end of this paper.
本研究聚焦于中老年人在环境保护型景区进行自行车旅游的行为倾向及其相关影响因素。本研究采用计划行为理论（TPB）作为基础。中老年人是本研究的对象。在台湾的环境保护型国家风景区进行了问卷调查。采用随机抽样方法共抽取230个样本，其中210个有效。研究结果表明两点。第一，将TPB应用于不同研究领域时，可预测性水平可能会有所不同。另一个发现是，与其他两个构念相比，主观规范对运动习惯的敏感度更高，对行为意向的可预测性更强。通过实证分析，本研究能够在文末为中老年参与者和体育管理部门提供相关建议以供参考。
