Kauffman Robert J, Naldi Maurizio
Copehagen School of Business, Copenhagen, Denmark.
School of Information System, Singapore Management University, Singapore.
Electron Commer Res Appl. 2020 Sep-Oct;43:100973. doi: 10.1016/j.elerap.2020.100973. Epub 2020 Apr 1.
The sharing economy proposes a new approach to designing and delivering products and services, that aims at avoiding waste, improving efficiency, and favoring bottom-up change. In this research commentary, we survey the current state of things and propose some directions for research. We first describe the industries, products, and services currently representing the sharing paradigm, the technology platforms enabling it, the business models driving it, and the regulatory issues. We envisage that promising areas of research should include: (1) devising more efficient algorithms; (2) considering ecological and prosocial objective functions; (3) dealing with regulatory issues; (4) expanding the span of research to cover more geographical areas and a wider set of services; and (5) supporting services with more reliable reputation and recommendation systems.
共享经济提出了一种设计和提供产品及服务的新方法，旨在避免浪费、提高效率并促进自下而上的变革。在本研究评论中，我们审视了当前的情况并提出了一些研究方向。我们首先描述了目前代表共享模式的行业、产品和服务、使其成为可能的技术平台、驱动它的商业模式以及监管问题。我们设想，有前景的研究领域应包括：（1）设计更高效的算法；（2）考虑生态和公益目标函数；（3）处理监管问题；（4）扩大研究范围以覆盖更多地理区域和更广泛的服务；以及（5）用更可靠的声誉和推荐系统来支持服务。
