The Russell H. Morgan Department of Radiology and Radiological Science, Johns Hopkins Hospital, 601 North Caroline Street, JHOC 3262, Baltimore, MD, 21287, USA.
J Digit Imaging. 2020 Aug;33(4):1053-1057. doi: 10.1007/s10278-020-00344-y.
Since its 2010 launch, Instagram has rapidly risen to become one of the leading social media in the world, with more than one billion monthly users. Within the field of radiology, perhaps because of the image-weighted nature of the platform, several prominent organizations host Instagram accounts, including the Radiological Society of North America, American Roentgen Ray Society, American College of Radiology, and the American Board of Radiology. We started our own Instagram account in January 2016 because of the popularity of this social media platform among medical students. Our website contains over 260,000 images and is aimed at educating physicians, technologists, and nurses around the world on radiology, with an emphasis on body computed tomography. Given our varied selection of radiology resources, we were curious as to which posts perform best on Instagram and set out how to best characterize the interest in these posts. Our results point to an approach that can aid radiology educators who use social media, particularly Instagram, in producing popular content.
自 2010 年推出以来，Instagram 迅速成为全球领先的社交媒体之一，拥有超过 10 亿月活跃用户。在放射学领域，也许是因为该平台的图像权重性质，一些著名的组织都在 Instagram 上开设了账号，包括北美放射学会、美国伦琴射线学会、美国放射学会和美国放射学委员会。我们在 2016 年 1 月开设了自己的 Instagram 账号，因为这个社交媒体平台在医学生中很受欢迎。我们的网站包含超过 26 万张图片，旨在向全球的医生、技术人员和护士普及放射学知识，重点是体部计算机断层扫描。鉴于我们有各种各样的放射学资源，我们很好奇在 Instagram 上哪些帖子表现最好，并研究了如何最好地描述这些帖子的关注度。我们的结果指出了一种方法，可以帮助使用社交媒体（特别是 Instagram）的放射学教育者制作受欢迎的内容。
