Jilcott Pitts Stephanie B, Ng Shu Wen, Blitstein Jonathan L, Gustafson Alison, Kelley Casey J, Pandya Shivani, Weismiller Hillary
Department of Public Health, Brody School of Medicine, East Carolina University, Greenville, NC, USA.
Department of Nutrition, Gillings School of Global Public Health, University of North Carolina at Chapel Hill, Chapel Hill, NC, USA.
Curr Dev Nutr. 2020 Apr 16;4(5):nzaa076. doi: 10.1093/cdn/nzaa076. eCollection 2020 May.
This study's purpose was to qualitatively examine perceived advantages and disadvantages of online grocery shopping among participants ( = 7) in the Special Supplemental Nutrition Program for Women, Infants, and Children (WIC). Initial in-depth, qualitative interviews were conducted, after which participants completed an episode of online grocery shopping, picked up the online order at the store, and completed an in-store shopping episode and a follow-up in-depth interview. Interviews were audio-recorded, transcribed verbatim, and analyzed deductively. Participants stated that in-store impulse purchases occurred at the check-out and cookie aisles and included chips and candy, but sometimes healthier foods such as fruit. Advantages of online grocery shopping included ease, convenience, and saving time. Disadvantages included inadequate substitutions, the online shopping fee, lack of control over selection of perishable goods, and inability to find good deals online versus in the store. Further research is needed to determine how to encourage healthy grocery purchases online.
本研究的目的是定性考察参加妇女、婴儿和儿童特别补充营养计划（WIC）的参与者（n = 7）对网上杂货店购物的感知优缺点。首先进行了深入的定性访谈，之后参与者完成了一次网上杂货店购物，在商店取走网上订单，然后完成一次店内购物，并进行了一次后续深入访谈。访谈进行了录音，逐字转录，并进行了演绎分析。参与者表示，店内冲动购买发生在收银台和饼干过道，包括薯片和糖果，但有时也有水果等更健康的食品。网上杂货店购物的优点包括轻松、便利和节省时间。缺点包括替代不足、网上购物费用、对易腐商品选择缺乏控制权，以及在网上与在商店相比无法找到划算的交易。需要进一步研究以确定如何鼓励网上健康食品购买。
