Lee Shinae, Park Hyojung
College of Nursing, Ewha Womans University, Seoul, South Korea.
Jpn J Nurs Sci. 2020 Oct;17(4):e12349. doi: 10.1111/jjns.12349. Epub 2020 May 26.
Based on the main concept of reasoned action theory, this study aimed to examine which of the attitude and subjective norms affect the intention of smoking cessation by using four types of antismoking messages: (1) positively and( 2) negatively stimulating one's attitude toward smoking cessation; and (3) positively and (4) negatively reflected subjective norms for second-hand smoking.
We conducted a randomized field study in smoking areas in universities located in D city of South Korea. Two hundred and eighty-seven male students who smoke daily were recruited in the field and randomly divided into four experimental groups and one control group. The participants in each experimental group were asked to read attitude/positive, attitude/negative, norm/positive, and norm/negative message. The data of attitude, subjective norm, and intention to stop smoking were collected.
There were significant differences in the intention to quit smoking in attitude/negative messages (F = 4.311, p = .015) and norm/positive messages (F = 4.353, p = .014). The effects of subjective norm were greater than those of attitude (p < .001).
Emphasizing the positive subjective norm for smoking cessation among young smokers might be effective in persuading them to quit smoking.
基于理性行动理论的主要概念，本研究旨在通过使用四种类型的反吸烟信息，探讨态度和主观规范中哪一个会影响戒烟意愿：（1）积极和（2）消极刺激个体对戒烟的态度；以及（3）积极和（4）消极反映二手烟的主观规范。
我们在韩国D市的大学校园吸烟区进行了一项随机现场研究。招募了287名每天吸烟的男学生，并将他们随机分为四个实验组和一个对照组。要求每个实验组的参与者阅读态度/积极、态度/消极、规范/积极和规范/消极信息。收集了态度、主观规范和戒烟意愿的数据。
态度/消极信息（F = 4.311，p = .015）和规范/积极信息（F = 4.353，p = .014）在戒烟意愿上存在显著差异。主观规范的影响大于态度（p < .001）。
向年轻吸烟者强调戒烟的积极主观规范可能会有效地说服他们戒烟。
