Is the worship of celebrities associated with resistance to vaccinations? Relationships between celebrity admiration, anti-vaccination attitudes, and beliefs in conspiracy.

Vaccinations and anti-vaccination attitudes have reclaimed the spotlight as a crucial health behavior because of the recent surge in outbreaks of preventable diseases. One factor that may be contributing to this trend is the outspoken role that anti-vaccination celebrities play. The main purpose of the present study was to determine whether anti-vaccination attitudes are related to celebrity admiration. We hypothesized a positive correlation between anti-vaccination attitudes and celebrity interest and admiration. We also hypothesized that persons who are very concerned about the commercial profiteering of vaccinations will also tend to believe in conspiracies. Participants ( = 320, 40% female, mean age = 36.28,  = 11.32) completed the Celebrity Attitude Scale (CAS) and the Vaccination Attitudes Examination Scale (VAX) through an online survey management system. We found significant positive associations between anti-vaccination attitudes and celebrity admiration and interest. However, celebrity admiration and interest did not correlate with mistrust of vaccine benefits, as measured by a subdomain of the VAX. Additionally, we found that concerns about commercial profiteering from vaccines correlated with beliefs in conspiracy theories. Our study suggests a new way of approaching people's anti-vaccination attitudes that may be used to effectively educate the public about the importance of vaccinations.