Department of Biomedical Sciences, College of Veterinary Medicine and Biomedical Sciences, Colorado State University, Fort Collins, CO.
College of Veterinary Medicine and Biomedical Sciences, Colorado State University, Fort Collins, CO.
J Equine Vet Sci. 2020 Aug;91:103126. doi: 10.1016/j.jevs.2020.103126. Epub 2020 May 21.
The purpose of this study was to learn how perceptions of accuracy and availability of sources affect how members of the Colorado equine industry seek both everyday information and information during an equine disease outbreak. A survey was distributed by email and social media to members of Colorado-based equine organizations. A total of 256 survey responses were obtained from individuals representing a spectrum of ages and roles in the Colorado equine industry. Survey participants predominantly identified as female (95.3%) and their industry role as a horse owner (41%) or a competitive (25.8%) or pleasure (13.3%) rider. Younger survey participants reported greater (P < .0001) use of social media, and both participant age (P < .015) and information source (P < .0001) affected the perception of resource accuracy. In the event of an equine disease outbreak, industry role was an important factor (P = .003) in the selection of news sources, whereas age was not (P = .19). Many participants (56%) identified disease symptoms/signs to be the most important information to be sought during a disease outbreak and most (69.9%) preferred state or veterinary resources for this information. The identification of why Colorado equine industry members access information from specific sources may guide animal health and extension professionals to tailor their online presence to best meet the communication needs of the Colorado equine industry.
本研究旨在了解人们对信息来源准确性和可用性的认知如何影响科罗拉多州马术行业成员在日常和马病爆发时获取信息的方式。我们通过电子邮件和社交媒体向科罗拉多州的马术组织成员分发了一份调查问卷。共收到了 256 份来自不同年龄段和在科罗拉多州马术行业中扮演不同角色的个人的回复。调查参与者主要为女性（95.3%），其行业角色为马主（41%）或竞技（25.8%）或娱乐（13.3%）骑手。较年轻的调查参与者报告称更多地使用社交媒体（P <.0001），参与者年龄（P <.015）和信息来源（P <.0001）均会影响对资源准确性的认知。在马病爆发时，行业角色是选择新闻来源的重要因素（P =.003），而年龄不是（P =.19）。许多参与者（56%）认为在疾病爆发期间，最重要的信息是疾病症状/体征，大多数参与者（69.9%）更倾向于州或兽医资源来获取这些信息。了解科罗拉多州马术行业成员为何从特定来源获取信息，可以指导动物健康和推广专业人员调整其在线存在，以更好地满足科罗拉多州马术行业的沟通需求。
