Faculty of Medicine and Health Sciences, Department of Community Health Sciences, University of Sherbrooke, Longueuil, QC, Canada.
Can J Public Health. 2020 Aug;111(4):477-479. doi: 10.17269/s41997-020-00379-2. Epub 2020 Jul 22.
To promote the population's adherence to COVID-19 public health preventive measures, the Quebec (Canada) government solicited the assistance of local music artists. This commentary aims to demonstrate how music has been utilized to communicate the public health recommendations relative to the COVID-19 pandemic and to discuss the relevance of using music in this context, as supported by research. More specifically, music is discussed in terms of its powerful capacity to reach out to a large population pool; to capture the population's attention quickly and massively in spite of age, language, or cultural barriers; to effectively communicate messages; and to affect individuals' behaviours. In this regard, the current COVID-19 pandemic demonstrates how music can be utilized as a communication tool and offers an interesting perspective for the consideration of music in future public health research.
为了提高公众对 COVID-19 公共卫生预防措施的依从性，魁北克（加拿大）政府寻求当地音乐艺术家的协助。本文旨在展示如何利用音乐来传达与 COVID-19 大流行相关的公共卫生建议，并讨论在这方面使用音乐的相关性，这一观点得到了研究的支持。具体而言，本文讨论了音乐在以下方面的强大作用：接触到大量人群；迅速大规模地吸引不同年龄、语言和文化背景的人群的注意力；有效地传达信息；以及影响个人行为。在这方面，当前的 COVID-19 大流行表明，音乐可以被用作一种沟通工具，并为未来的公共卫生研究中考虑音乐提供了一个有趣的视角。
