Department of Communication Studies, Faculty of Humanities, Communication and Library and Science, University Carlos III of Madrid, Getafe, 28903 Madrid, Spain.
University Institute on Gender Studies, University Carlos III of Madrid, 28903 Getafe, Spain.
Int J Environ Res Public Health. 2020 Jul 18;17(14):5199. doi: 10.3390/ijerph17145199.
Gender stereotypes influence boys' and girls' self-perception, with the differential treatment received by sports figures in the media being one of the main factors in the perpetuation of stereotypes about sports. The objective of this research is to analyze if the new communication channels, such as Twitter, maintain gender stereotypes when reporting sports news. For this purpose, the four most followed media in Spain were analyzed: (, , and ) over a period of five months, from March to June 2016. Our sample was composed of 6544 tweets, with 96.19% about sportsmen compared to 3.81% that portrayed women. The sport with the most media coverage was football (72.11%), for men as well as for women, followed by basketball (6.63%). It is clear that despite the growing international triumphs of Spanish women athletes in recent years, the latter continue to be underrepresented in the media. Female athletes receive more media coverage according to the sport which they engage in ("gender-appropriate" sports), with the exception of football, and not in accordance with their accomplishments. Twitter remains at the service of traditional media replicating the same gender biases and even augmenting them.
性别刻板印象影响着男孩和女孩的自我认知,媒体对体育人物的差别对待是体育领域性别刻板印象持续存在的主要因素之一。本研究旨在分析新的传播渠道(如 Twitter)在报道体育新闻时是否仍存在性别刻板印象。为此,我们对西班牙四个最受欢迎的媒体(、、和 )进行了分析:2016 年 3 月至 6 月,为期五个月。我们的样本由 6544 条推文组成,其中 96.19%是关于男运动员的,而 3.81%是关于女运动员的。报道最多的运动项目是足球(72.11%),无论是对男性还是女性运动员来说,其次是篮球(6.63%)。尽管近年来西班牙女运动员在国际上取得了越来越多的胜利,但她们在媒体中的代表性仍然不足,这一点显而易见。根据女性运动员从事的运动项目(“适合女性的”运动),她们会获得更多的媒体报道,但这与她们的成就无关。Twitter 仍在为传统媒体服务,复制着同样的性别偏见,甚至还在加剧这些偏见。
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