Tomasevic Igor, Bahelka Ivan, Čítek Jaroslav, Čandek-Potokar Marjeta, Djekić Ilija, Getya Andriy, Guerrero Luis, Ivanova Sonya, Kušec Goran, Nakov Dimitar, Sołowiej Bartosz, Stoica Maricica, Szabó Csaba, Tudoreanu Liliana, Weiler Ulrike, Font-I-Furnols Maria
Faculty of Agriculture, University of Belgrade, Nemanjina 6, 11080 Belgrade, Serbia.
Czech University of Life Sciences, Kamýcká 129, 165 21 Prague, Czech Republic.
Animals (Basel). 2020 Jul 17;10(7):1220. doi: 10.3390/ani10071220.
The aim of this exploratory work, because of the existing bias on the size of the sample and some of the sociodemographic characteristics of the participants, was to investigate the Eastern European consumers' beliefs and attitudes toward animal welfare, to perform a cross-country segmentation analysis and to observe possible differences with their Western European counterparts. For this purpose, a survey was conducted with 5508 consumers from 13 Eastern European countries (Bosnia and Herzegovina, Bulgaria, Czech Republic, Croatia, North Macedonia, Hungary, Moldova, Poland, Romania, Serbia, Slovakia, Slovenia, and Ukraine) using a questionnaire with nine statements about consumers beliefs regarding animal welfare (aspects of management, ethical issues about animals, and consequences of animal welfare on meat quality and price), one statement about the willingness to pay more for meat produced under better welfare conditions, and four statements regarding attitudes toward animal welfare. Differences between countries were detected for all the statements. Moreover, three clusters of consumers were identified: one with consumers indifferent towards animal welfare; one with consumers concerned about animal welfare, but they believe it is difficult to achieve; and one with consumers concerned about animal welfare, and they believe it is possible to achieve it.
由于样本规模以及参与者的一些社会人口特征方面存在偏差，这项探索性工作的目的是调查东欧消费者对动物福利的信念和态度，进行跨国细分分析，并观察他们与西欧同行之间可能存在的差异。为此，对来自13个东欧国家（波斯尼亚和黑塞哥维那、保加利亚、捷克共和国、克罗地亚、北马其顿、匈牙利、摩尔多瓦、波兰、罗马尼亚、塞尔维亚、斯洛伐克、斯洛文尼亚和乌克兰）的5508名消费者进行了一项调查，使用的问卷包含九条关于消费者对动物福利信念的陈述（管理方面、动物伦理问题以及动物福利对肉质和价格的影响）、一条关于愿意为在更好福利条件下生产的肉类支付更高价格的陈述，以及四条关于对动物福利态度的陈述。所有陈述在各国之间均检测到差异。此外，还识别出了三类消费者：一类是对动物福利漠不关心的消费者；一类是关心动物福利但认为难以实现的消费者；还有一类是关心动物福利且认为可以实现的消费者。
