Tedeschi Gary J, Zoref Leslie S, Cummins Sharon E, Zhu Shu-Hong
Moores Cancer Center, University of California, San Diego, La Jolla, CA, USA.
Department of Family Medicine and Public Health, University of California, San Diego, La Jolla, CA, USA.
Tob Use Insights. 2020 Jul 23;13:1179173X20943565. doi: 10.1177/1179173X20943565. eCollection 2020.
Smoking continues to be a major public health problem, despite a substantial decline in prevalence rates over the last decades. Quit smoking interventions typically target smokers, whether through individual or group treatment or through broader public health campaigns. Yet, nonsmokers represent a vast and largely untapped resource to help smokers quit. This article describes an innovative approach that targeted nonsmokers through a media-style campaign with repeated reminders about smoking cessation. We tested the nonsmoker intervention in a large randomized trial and showed it to be effective in helping smokers quit. Components of the intervention included repeated mailings with relevant cessation messages over a 10-week period, 2 brief check-in telephone calls, and access to a study Web site. In this article, we discuss details of the intervention development, content, and implementation.
尽管在过去几十年中吸烟率大幅下降，但吸烟仍然是一个主要的公共卫生问题。戒烟干预措施通常针对吸烟者，无论是通过个体或团体治疗，还是通过更广泛的公共卫生运动。然而，非吸烟者是帮助吸烟者戒烟的巨大且基本未被开发的资源。本文描述了一种创新方法，通过一场带有反复戒烟提醒的媒体式运动来针对非吸烟者。我们在一项大型随机试验中测试了针对非吸烟者的干预措施，并证明其在帮助吸烟者戒烟方面是有效的。干预措施的组成部分包括在10周内反复邮寄相关的戒烟信息、两次简短的跟进电话以及访问一个研究网站。在本文中，我们讨论了干预措施的开发、内容和实施细节。
