Okuhara Tsuyoshi, Okada Hiroko, Kiuchi Takahiro
Department of Health Communication, School of Public Health, The University of Tokyo, Tokyo, Japan.
Department of Health Communication, School of Public Health, The University of Tokyo, Tokyo, Japan.
Patient Educ Couns. 2020 Aug 21;103(12):2588-93. doi: 10.1016/j.pec.2020.08.016.
Behavioral change is the only prevention against the COVID-19 pandemic until vaccines become available. This is the first study to examine the most persuasive message type in terms of narrator difference in encouraging people to stay at home during the COVID-19 pandemic and social lockdown.
Participants (n = 1,980) were randomly assigned to five intervention messages (from a governor, a public health expert, a physician, a patient, and a resident of an outbreak area) and a control message. Intention to stay at home before and after reading messages was assessed. A one-way ANOVA with Tukey's or Games-Howell test was conducted.
Compared with other messages, the message from a physician significantly increased participants' intention to stay at home in areas with high numbers of people infected (versus a governor, p = .002; an expert, p = .023; a resident, p = .004).
The message from a physician-which conveyed the crisis of overwhelmed hospitals and consequent risk of people being unable to receive treatment-increased the intent to stay at home the most.
Health professionals and media operatives may be able to encourage people to stay at home by disseminating the physicians' messages through media and the internet.
在疫苗可用之前，行为改变是预防新冠疫情的唯一方法。这是第一项就叙述者差异，研究在新冠疫情和社会封锁期间鼓励人们居家的最具说服力的信息类型的研究。
参与者（n = 1980）被随机分配到五条干预信息（分别来自州长、公共卫生专家、医生、患者和疫情爆发地区居民）和一条对照信息。评估阅读信息前后的居家意愿。进行了单因素方差分析，并采用了图基检验或Games-Howell检验。
与其他信息相比，来自医生的信息显著增加了高感染人数地区参与者的居家意愿（与州长相比，p = 0.002；与专家相比，p = 0.023；与居民相比，p = 0.004）。
来自医生的信息——传达了医院不堪重负的危机以及人们因此无法接受治疗的风险——最能增加居家意愿。
卫生专业人员和媒体工作者或许能够通过媒体和互联网传播医生的信息，从而鼓励人们居家。
