Department of Health Communication, School of Public Health, The University of Tokyo, Tokyo, Japan.
Department of Health Communication, School of Public Health, The University of Tokyo, Tokyo, Japan.
Patient Educ Couns. 2022 Jul;105(7):2248-2255. doi: 10.1016/j.pec.2022.02.013. Epub 2022 Feb 18.
We aimed to examine the effect of a message that target the fundamental human motive of kin care on COVID-19 vaccination recommendations among participants with young children, based on an evolutionary theoretical approach.
Participants with young children (n = 969) were randomly assigned either to a group that received an intervention message that targeted the fundamental motive of kin care, or that targeted the fundamental motive of disease avoidance, or a control message. Intention to receive COVID-19 vaccination was assessed both before and after reading the messages. A one-way ANOVA with Tukey's or Games-Howell test was conducted.
An intervention message targeting the fundamental motive of kin care and disease avoidance significantly increased intention of vaccination versus a control message (p < 0.001, respectively).
The evolutionary theoretical approach that focuses on fundamental human motives has the potential to extend the communication strategy for COVID-19 vaccination recommendations.
Health professionals should deliver messages that target the fundamental motive of kin care as well as messages about the susceptibility and severity of COVID-19 and vaccine efficacy (e.g., "Get vaccinated against COVID-19 for your child's sake, because if you are infected, you will be unable to care for your child.").
基于进化理论方法，我们旨在研究针对亲属关怀这一人的基本动机的信息对有年幼子女的参与者的 COVID-19 疫苗接种建议的影响。
将有年幼子女的参与者（n=969）随机分配到接受针对亲属关怀基本动机的干预信息组、针对疾病规避基本动机的干预信息组或对照组。在阅读信息前后评估接种 COVID-19 疫苗的意愿。采用单因素方差分析和 Tukey 或 Games-Howell 检验。
与对照组相比，针对亲属关怀和疾病规避的基本动机的干预信息显著增加了接种意愿（p<0.001）。
关注基本人类动机的进化理论方法有可能扩展 COVID-19 疫苗接种建议的传播策略。
卫生专业人员应传递针对亲属关怀基本动机的信息以及有关 COVID-19 易感性和严重性以及疫苗有效性的信息（例如，“为了孩子的缘故接种 COVID-19 疫苗，因为如果您感染了，您将无法照顾您的孩子。”）。
