School of Media and Communication, RMIT University, Melbourne 3004, Australia.
Department of Nutrition, Dietetics and Food, Monash University, Notting Hill 3168, Australia.
Nutrients. 2020 Sep 21;12(9):2882. doi: 10.3390/nu12092882.
Obesity, sedentary behaviour, and poor dietary habits amongst young adults are growing concerns, with this age group being in a worse state of health and nutrition than adolescents and adults. This paper presents the procedures for establishing a new instrument for defining behaviours in relation to healthy lifestyle and food choices amongst young adults (Living and Eating for Health Segments: LEHS). The aim of this paper is to outline the instrument design protocol for external validation and to permit replication in other studies. The instrument design process used a multi-step social marketing instrument design method. This approach has previously been used in designing valid and reliable measures in marketing and consumer research, including social marketing. The protocol established six psycho-behavioural LEHS profiles for young adults. These profiles are: Lifestyle Mavens (15.4%), Aspirational Healthy Eaters (27.5%), Balanced-all Rounders (21.4%), Health Conscious (21.1%), Contemplating Another Day (11.2%), and Blissfully Unconcerned (3.4%). Each of these profiles provided insights into psycho-behavioural characteristics that can be used in designing apposite social media social marketing campaigns.
年轻人中存在肥胖、久坐不动的行为和不良的饮食习惯，这是一个日益严重的问题，这个年龄段的健康和营养状况比青少年和成年人更差。本文介绍了一种用于确定年轻人健康生活方式和食物选择行为的新工具（健康生活方式和食品选择行为的生活和饮食分段：LEHS）的建立程序。本文的目的是概述外部验证的仪器设计方案，并允许在其他研究中进行复制。仪器设计过程采用了多步骤的社会营销仪器设计方法。这种方法以前曾用于设计营销和消费者研究中的有效和可靠的测量方法，包括社会营销。该方案确定了年轻人的六种心理行为 LEHS 特征。这些特征包括：生活方式达人（15.4%）、有抱负的健康饮食者（27.5%）、平衡全能者（21.4%）、健康意识者（21.1%）、深思熟虑的另一天（11.2%）和无忧无虑的幸福者（3.4%）。这些特征中的每一个都提供了对心理行为特征的深入了解，这些特征可以用于设计合适的社交媒体社会营销活动。
