Xu Yan, Peng Michael Yao-Ping, Shi Yangyan, Wong Shwu-Huey, Chong Wei-Loong, Lee Ching-Chang
Business College, Yango University, Fuzhou, China.
College of Management, National Kaohsiung University of Science and Technology, Kaohsiung, Taiwan.
Front Psychol. 2020 Sep 10;11:1852. doi: 10.3389/fpsyg.2020.01852. eCollection 2020.
There are a multitude of factors influencing student employability, with all previous studies basing their conclusions upon predetermined variables according to different theories and exploring the relevance between them. In this study, teachers' knowledge transfer and market orientation-are put forward on the basis of the marketing concepts in order to explore the conspicuousness between various factors within the structural model. This study uses students from colleges in Taiwan and mainland China, and purposive sampling is adopted to acquire samples required for statistics. A total of 1,222 valid questionnaires were collected from Taiwanese and Mainland China students. The results indicate that knowledge transfer, market orientation and absorptive capacity have significant impacts on student employability, that the absorptive capacity has a positive moderating effect on the influence of knowledge transfer and market orientation on student employability. Based on results and findings, this study will provide suggestions for theoretical and practical implications.
影响学生就业能力的因素众多,以往所有研究均根据不同理论基于预先确定的变量得出结论,并探究它们之间的相关性。在本研究中,基于营销概念提出了教师的知识转移和市场导向,以探究结构模型中各因素之间的显著关系。本研究以台湾和中国大陆高校的学生为对象,采用立意抽样法获取统计所需样本。共收集到来自台湾和中国大陆学生的1222份有效问卷。结果表明,知识转移、市场导向和吸收能力对学生就业能力有显著影响,吸收能力对知识转移和市场导向对学生就业能力的影响具有正向调节作用。基于研究结果,本研究将提出理论和实践意义方面的建议。