From the Wills Eye Hospital, Philadelphia, Pennsylvania (Fathy); Sidney Kimmel Medical College, Thomas Jefferson University School of Medicine, Philadelphia, Pennsylvania (Cehelyk, Israilevich); University of San Francisco, Department of Ophthalmology, San Francisco, California (Deiner); Duke University Eye Center, Durham, North Carolina (Venkateswaran, Kim).
J Cataract Refract Surg. 2021 May 1;47(5):563-569. doi: 10.1097/j.jcrs.0000000000000463.
To assess the use and impact of the social media platform Twitter during the 2020 ASCRS Virtual Meeting.
Social media platform Twitter.com.
Retrospective review.
Retrospective analysis of Twitter use during the ASCRS Virtual Meeting in May 2020. All tweets and associated metadata pertaining to the conference were compiled starting from when the virtual meeting was announced (April 8, 2020) to 2 weeks postconference (May 31, 2020). Two coders independently coded all tweets and excluded tweets if they were irrelevant or no longer available.
A total of 501 tweets were reviewed, of which 48.5% of tweets came from private accounts, 23.1% from academic institutions, 14.4% from ASCRS accounts, 12.4% from industry, and 1.6% from professional organizations; 146 tweets (29.1%) were shared before, 303 tweets (60.5%) during, and 52 tweets (10.4%) after the conference. A total of 315 tweets (62.9%) promoted conference events, 137 tweets (27.3%)) were about research studies, 136 tweets (27.1%) were social posts, 115 tweets (23.0%) were from industry sponsors, 22 tweets (4.4%) were self-promotion, and 5 tweets (1.0%5) were not categorized. Twitter impressions on the ASCRS account increased by 79% in 2020 compared with the 2019 annual meeting.
To the author's knowledge, this is the first study to describe how Twitter users engaged with a virtual ophthalmology meeting through social media during the coronavirus pandemic. Findings from this study offer insight into how the ophthalmology community can use social media during conferences and highlight opportunities for networking through social media for both virtual and in-person conferences in the future.
评估社交媒体平台 Twitter 在 2020 年 ASCRS 虚拟会议期间的使用情况和影响。
社交媒体平台 Twitter.com。
回顾性研究。
对 2020 年 5 月 ASCRS 虚拟会议期间 Twitter 使用情况进行回顾性分析。从虚拟会议宣布（2020 年 4 月 8 日）到会议结束后两周（2020 年 5 月 31 日），收集与会议相关的所有推文和相关元数据。两名编码员独立对所有推文进行编码，如果推文不相关或不再可用，则将其排除。
共审查了 501 条推文，其中 48.5%的推文来自个人账户，23.1%来自学术机构，14.4%来自 ASCRS 账户，12.4%来自行业，1.6%来自专业组织；146 条（29.1%）推文在会议前分享，303 条（60.5%）推文在会议期间分享，52 条（10.4%）推文在会议后分享。共有 315 条（62.9%）推文宣传会议活动，137 条（27.3%）推文与研究研究有关，136 条（27.1%）推文是社交帖子，115 条（23.0%）推文来自行业赞助商，22 条（4.4%）推文是自我宣传，5 条（1.0%）推文未分类。与 2019 年年会相比，2020 年 ASCRS 账户的推文印象增加了 79%。
据作者所知，这是第一项描述在冠状病毒大流行期间，Twitter 用户如何通过社交媒体参与虚拟眼科会议的研究。这项研究的结果提供了有关眼科社区如何在会议期间使用社交媒体的见解，并强调了未来虚拟和面对面会议通过社交媒体进行网络联系的机会。
