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新冠疫情对点对点住宿平台的影响:房东的认知与应对措施

Impacts of Covid-19 on peer-to-peer accommodation platforms: Host perceptions and responses.

作者信息

Farmaki Anna, Miguel Cristina, Drotarova Maria Hadjielia, Aleksić Ana, Časni Anita Čeh, Efthymiadou Fani

机构信息

School of Management and Economics, Cyprus University of Technology, 115 Spyrou Araouzou, Limassol, 3036, Cyprus.

Business School, Leeds Beckett University, Portland Way, Leeds, LS13HB, United Kingdom.

出版信息

Int J Hosp Manag. 2020 Oct;91:102663. doi: 10.1016/j.ijhm.2020.102663. Epub 2020 Sep 3.

DOI:10.1016/j.ijhm.2020.102663
PMID:32901166
原文链接:https://pmc.ncbi.nlm.nih.gov/articles/PMC7470711/
Abstract

The Covid-19 pandemic has brought international tourism at a standstill. Peer-to-peer (P2P) accommodation, in particular, has been greatly affected with platforms being heavily criticised for lacking a strategic response to users' needs. Drawing from semi-structured interviews with P2P accommodation hosts, this study aims to explore: a) their perceptions of the short-term impacts of the pandemic on their hosting practice, b) their responses to the pandemic and c) their perceptions of the long-term impacts of the pandemic on the P2P accommodation sector. The study offers a continuum of host pandemic responses which illustrates different types of hosts in relation to their market perspective and intention to continue hosting on P2P platforms. The continuum carries theoretical implications as it offers insights to academics exploring crisis impacts on P2P accommodation. It is also of practical value to platforms and practitioners as it may lead to improved crisis management strategies.

摘要

新冠疫情使国际旅游业陷入停滞。特别是点对点(P2P)住宿,受到了极大影响,各平台因缺乏对用户需求的战略应对而受到严厉批评。本研究通过对P2P住宿房东进行半结构化访谈,旨在探讨:a)他们对疫情对其出租业务短期影响的看法,b)他们对疫情的应对措施,以及c)他们对疫情对P2P住宿行业长期影响的看法。该研究呈现了房东应对疫情的连续情况,说明了不同类型房东在市场视角以及继续在P2P平台上出租的意图方面的差异。这一连续情况具有理论意义,因为它为探索危机对P2P住宿影响的学者提供了见解。它对平台和从业者也具有实际价值,因为这可能会带来改进的危机管理策略。

https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bb36/7470711/2b5a0490f8dd/gr1_lrg.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bb36/7470711/2b5a0490f8dd/gr1_lrg.jpg
https://cdn.ncbi.nlm.nih.gov/pmc/blobs/bb36/7470711/2b5a0490f8dd/gr1_lrg.jpg

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