Linking Fruit and Vegetable Consumption, Food Safety and Health Risk Attitudes and Happiness in Thailand: Evidence from a Population-based Survey.

The purpose of this nationally-representative cross-sectional study was to investigate the association of fruit and vegetable consumption and food safety and health risk attitudes with happiness among Thai people. The study employed a multi-stage sampling design. A total of 6,955 Thai residents age 15 years or older from four geographic regions and Bangkok in Thailand participated in the study. Information on self-reported happiness, daily fruit, and vegetable consumption, sociodemographic characteristics, and risk attitudes were collected via survey questionnaires. Multiple regression analysis was used in investigating the association between risk attitudes, fruit and vegetable consumption, and happiness, adjusting for the covariates sequentially. Risk attitudes and sufficient fruit and vegetable intake were found to be significantly associated with happiness. The positive association between risk attitudes toward health safety, food safety, and happiness were found to be statistically significant. People who had sufficient fruit and vegetable intake had a 0.187 higher happiness score than those who had insufficient fruit and vegetable intake. These findings could be used by policymakers and public health practitioners to design better interventions that can target specific populations with different risk attitudes and improve their psychological well-being via increasing FV consumption.