Betancur Maria Isabel, Motoki Kosuke, Spence Charles, Velasco Carlos
Neurosketch, Bogota, Colombia.
Department of Food Management, Miyagi University, Sendai, Japan.
Food Res Int. 2020 Nov;137:109367. doi: 10.1016/j.foodres.2020.109367. Epub 2020 Jun 10.
Research on those variables that have been shown to influence the consumer's choice of beer is reviewed. The focus is on the choice of whether to drink beer as opposed to a beverage from another category, and to a greater extent, the choice between different types or styles of beer. Inspired by previous research on a diverse array of factors that have been shown to influence food and beverage choice, the review examines how beer choice is driven by consumer variables (covering biological, psychological, and socio-cultural factors), product-intrinsic attributes (the sensory aspects of the beer itself), product-extrinsic attributes (external sensory characteristics, such as packaging), and contextual and environmental influences. These situational factors refer to variables such as the location where choice/consumption takes place (i.e., on- versus off-trade), as well as the context, occasion, and reason for drinking. Current trends related to choice and consumption, such as the emerging interest in beer-food pairing, are also examined. The review groups these attributes which affect people's beer wanting, choice, and purchase in order to understand the beer consumer's choice process. Along with general conclusions, a number of key directions for future research are also presented, given that the relative contribution of each type of factor on consumer's choice behaviour is still unclear.
本文综述了那些已被证明会影响消费者啤酒选择的变量的研究。重点在于选择喝啤酒而非其他品类饮料的决策，以及在更大程度上，不同类型或风格啤酒之间的选择。受先前关于一系列已被证明会影响食品和饮料选择的多样因素研究的启发，本综述考察了啤酒选择是如何由消费者变量（涵盖生物、心理和社会文化因素）、产品内在属性（啤酒本身的感官特性）、产品外在属性（外部感官特征，如包装）以及情境和环境影响所驱动的。这些情境因素指的是诸如选择/消费发生的地点（即餐饮渠道与非餐饮渠道）等变量，以及饮酒的情境、场合和原因。与选择和消费相关的当前趋势，如对啤酒与食物搭配的新兴兴趣，也在文中进行了考察。本综述对这些影响人们啤酒需求、选择和购买的属性进行了分类，以便理解啤酒消费者的选择过程。鉴于各类因素对消费者选择行为的相对贡献仍不明确，除了给出一般性结论外，还提出了一些未来研究的关键方向。
