Norwich Medical School, University of East Anglia, Norwich, UK
Sydney School of Public Health, University of Sydney, Sydney, New South Wales, Australia.
Br J Sports Med. 2020 Dec;54(24):1463-1467. doi: 10.1136/bjsports-2020-102324.
Physical activity guidelines are evidence-based statements on recommended physical activity levels for good health. Guidelines, in isolation, are unlikely to increase population levels of physical activity; appropriate and effective communication is fundamental to maximising their impact. The aim of this paper is to provide a planning framework for physical activity guideline communication, including an overview of key audiences, aims and approaches.
All authors considered and agreed on the three broad issues to address by consensus. We identified key sources of evidence through scoping of the literature and our knowledge of the research area.
Whether guidelines are global or national, communication of the physical activity guidelines should be informed by: (1) a situational analysis that considers the context in which the communication will take place and (2) a stakeholder analysis to determine the key target audiences for the communication and their values, needs and preferences. Audiences include policy-makers within and outside the health sector, other key stakeholders, the general public, specific population subgroups, health professionals and non-health professionals with a role in physical activity promotion. The aims and approach to communication will differ depending on the target audience.
Communication to raise awareness and knowledge of the physical activity guidelines must be supported by policies, environments and opportunities for physical activity. Besides the intrinsic value of the physical activity guidelines, it is essential that substantial effort is put in to diligently planning, funding and implementing their communication from the outset.
身体活动指南是基于证据的推荐身体活动水平的声明，以促进健康。单独的指南不太可能提高人群的身体活动水平；适当和有效的沟通是最大限度发挥其影响力的基础。本文旨在为身体活动指南的沟通提供一个规划框架，包括概述关键受众、目标和方法。
所有作者都通过共识考虑并同意解决三个广泛的问题。我们通过文献综述和对研究领域的了解，确定了关键的证据来源。
无论指南是全球性的还是国家性的，身体活动指南的沟通都应该基于：（1）情境分析，考虑沟通将发生的背景；（2）利益相关者分析，以确定沟通的关键目标受众及其价值观、需求和偏好。受众包括卫生部门内外的政策制定者、其他关键利益相关者、公众、特定人群亚组、卫生专业人员和在身体活动促进方面发挥作用的非卫生专业人员。沟通的目标和方法将根据目标受众而有所不同。
为了提高对身体活动指南的认识和了解，必须通过政策、环境和身体活动机会来支持沟通。除了身体活动指南的内在价值外，从一开始就投入大量精力认真规划、资助和实施其沟通也至关重要。
