Xiao Huan, Zhang Zhenduo, Zhang Li
School of Management, Harbin Institution of Technology, 13 Fayuan Street, Nangang District, Harbin, 150001 Heilongjiang China.
Curr Psychol. 2022;41(8):5745-5757. doi: 10.1007/s12144-020-01220-2. Epub 2020 Nov 23.
The purpose of this paper is to explore why impulsive buying happens under emergency and crisis situations, such as that of COVID-19. Drawing on the cognitive-affective personality system theory (CAPS), we tested the dynamic influence of daily perceived uncertainty on COVID-19 on daily impulsive buying via daily information overload and daily information anxiety in a two-wave experience sampling method (ESM) design. Through a multilevel structural equation model (MSEM) analysis, we found that the daily perceived uncertainty on COVID-19 affected daily information overload, which in turn stimulated daily information anxiety, ultimately determining the daily impulsive buying. Namely, daily information overload and daily information anxiety played a complete chain-mediating role between the daily perceived uncertainty on COVID-19 and daily impulsive buying. The present paper is the first to uncover the important dynamic effect of the perceived uncertainty on COVID-19 on impulsive buying with diary data. Specific implications of these findings are discussed.
本文旨在探讨为何冲动购买会在诸如新冠疫情这样的紧急和危机情况下发生。基于认知-情感人格系统理论（CAPS），我们采用两波体验抽样法（ESM）设计，通过每日信息过载和每日信息焦虑，检验了日常感知到的新冠疫情不确定性对日常冲动购买的动态影响。通过多层次结构方程模型（MSEM）分析，我们发现，日常感知到的新冠疫情不确定性影响了每日信息过载，进而引发了每日信息焦虑，最终决定了每日冲动购买。也就是说，每日信息过载和每日信息焦虑在日常感知到的新冠疫情不确定性与日常冲动购买之间起到了完整的链式中介作用。本文首次利用日记数据揭示了感知到的新冠疫情不确定性对冲动购买的重要动态影响。我们还讨论了这些研究结果的具体意义。
