Aquino Sibele D, Lins Samuel
Pontifical Catholic University of Rio de Janeiro, Rio de Janeiro, Brazil.
Laboratory of Research in Social Psychology, Rio de Janeiro, Brazil.
Front Psychiatry. 2023 Aug 21;14:1179257. doi: 10.3389/fpsyt.2023.1179257. eCollection 2023.
This study aimed at examining the role of personality traits in impulsive buying, compulsive buying, and panic buying simultaneously during the COVID-19 pandemic. At the beginning of the third confinement announced by the Portuguese government, 485 Portuguese answered in this study, mean age of 41.9 years (min = 18, max = 84; SD = 12.9), and 29.9% were men. Analyzes were carried out to investigate the association of Big Five's personality factors with impulsive buying, compulsive buying, and panic buying. Results showed that the three buying behaviors under study have significant and positive correlations between them, and they also correlate with different personality traits. The association of each Big Five factor on buying behaviors differed. While conscientiousness was negatively and openness was positively associated with impulsive buying, conscientiousness was negatively associated with compulsive buying, agreeableness was positively associated with panic buying, and neuroticism correlated positively with all consumer behaviors. Understanding the personality traits that contribute to the development of a disorder may provide valuable insight into preventive measures and effective treatment approaches for some debilitating disorders. This study opens ways for investigating impulsive buying and compulsive buying by relating them to panic buying. It discusses the three different buying behaviors during the COVID-19 pandemic and future consumer research directions involving other variables.
本研究旨在考察人格特质在新冠疫情期间对冲动性购买、强迫性购买和恐慌性购买的作用。在葡萄牙政府宣布的第三次封锁开始时，485名葡萄牙人参与了本研究，平均年龄为41.9岁（最小18岁，最大84岁；标准差为12.9），男性占29.9%。研究分析了大五人格因素与冲动性购买、强迫性购买和恐慌性购买之间的关联。结果表明，所研究的三种购买行为之间存在显著的正相关，并且它们还与不同的人格特质相关。大五人格的每个因素与购买行为的关联各不相同。尽责性与冲动性购买呈负相关，开放性与冲动性购买呈正相关，尽责性与强迫性购买呈负相关，宜人性与恐慌性购买呈正相关，神经质与所有消费行为呈正相关。了解导致某种障碍发展的人格特质，可能为一些使人衰弱的障碍的预防措施和有效治疗方法提供有价值的见解。本研究通过将冲动性购买和强迫性购买与恐慌性购买联系起来，为研究它们开辟了道路。它讨论了新冠疫情期间的三种不同购买行为以及涉及其他变量的未来消费者研究方向。
