School of Civil and Environmental Engineering, Nanyang Technological University, Singapore 639798, Singapore.
Ocean College, Zhejiang University, Hangzhou 310058, China.
Int J Environ Res Public Health. 2020 May 18;17(10):3513. doi: 10.3390/ijerph17103513.
Attributed to the recent COVID-19 pandemic, panic buying is now a frequent occurrence in many countries, leading to stockouts and supply chain disruptions. Consequently, it has received much attention from academics and the retail industry. The aim of this study is to review, identify, and synthesise the psychological causes of panic buying, which is a relatively new and unexplored area in consumer behaviour research. A systematic review of the related literature is conducted. The review suggests that panic buying is influenced by (1) individuals' perception of the threat of the health crisis and scarcity of products; (2) fear of the unknown, which is caused by negative emotions and uncertainty; (3) coping behaviour, which views panic buying as a venue to relieve anxiety and regain control over the crisis; and (4) social psychological factors, which account for the influence of the social network of an individual. This study contributes to the literature by consolidating the scarce and scattered research on the causes of panic buying, drawing greater theoretical insights into each cause and also offers some implications for health professionals, policy makers, and retailers on implementing appropriate policies and strategies to manage panic buying. Recommendations for future research are also provided.
由于最近的 COVID-19 大流行,抢购现象现在在许多国家频繁发生,导致库存短缺和供应链中断。因此,它受到了学术界和零售业的广泛关注。本研究旨在回顾、识别和综合恐慌购买的心理原因,这是消费者行为研究中一个相对较新和未被探索的领域。对相关文献进行了系统回顾。该综述表明,恐慌购买受到以下因素的影响:(1)个人对健康危机和产品短缺的威胁的感知;(2)对未知的恐惧,这是由负面情绪和不确定性引起的;(3)应对行为,将恐慌购买视为缓解焦虑和重新获得对危机控制的场所;(4)社会心理因素,解释了个人社交网络的影响。本研究通过整合关于恐慌购买原因的稀缺和分散的研究,为文献做出了贡献,对每个原因有了更深入的理论见解,并为卫生专业人员、政策制定者和零售商提供了一些启示,以实施适当的政策和策略来管理恐慌购买。还提出了对未来研究的建议。
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