Spence Charles
Crossmodal Research Laboratory, Oxford University, Oxford, United Kingdom.
Iperception. 2020 Nov 25;11(6):2041669520969710. doi: 10.1177/2041669520969710. eCollection 2020 Nov-Dec.
From the very earliest days of public cinema (moving pictures), there has been consideration about how odors and scents might influence the viewer's experience. While initially this was primarily a concern with how to eliminate the malodor of the cinema-goers themselves, in more recent times, there have been a number of well-publicized attempts to add synchronized pleasant (and, on occasion, also unpleasant) scents to "enhance" the cinema experience. While early solutions such as and were beset by technical challenges, low-tech scratch and sniff () and, more recently, Edible Cinema-type solutions (where the audience get to consume flavourful, and often aromatic, morsels in time with the events on screen) have proved somewhat more successful. Nevertheless, there are a number of key psychological factors that will likely inhibit the uptake of scented cinema in the future, even should the technical and financial issues (associated with retrofitting cinemas, and providing the appropriate fragrances) one day be satisfactorily resolved. These include the phenomenon of "inattentional anosmia" as well as the "fundamental misattribution error," whereby people (who are, by-and-large, visually-dominant) tend to attribute their enjoyment to the action seen on screen, rather than to smell, and hence are unlikely to pay a premium for the latter.
从公共电影（动态画面）诞生之初，人们就开始思考气味如何影响观众的体验。最初，这主要是关于如何消除看电影的人自身的臭味，而近年来，有一些广为人知的尝试，即添加同步的宜人（有时也有难闻的）气味来“增强”电影体验。虽然早期的解决方案，如[此处原文缺失具体内容]，受到技术挑战的困扰，但低技术的刮擦嗅闻（[此处原文缺失具体内容]），以及最近的可食用电影类型的解决方案（观众可以在观看屏幕上的情节时食用美味且通常有香味的小块食物）已被证明较为成功。然而，即使有一天与电影院改造和提供合适香味相关的技术和资金问题得到圆满解决，未来仍有一些关键的心理因素可能会抑制带香味电影的普及。这些因素包括“注意力不集中性嗅觉缺失”现象以及“基本归因错误”，即人们（总体上以视觉为主导）倾向于将他们的愉悦感归因于屏幕上看到的动作，而不是气味，因此不太可能为后者支付额外费用。
