Department of Urology, Mayo Clinic, Rochester, MN, USA.
Department of Prosthetic Urology and Men's Sexual Health, Urology Centers of Alabama, Birmingham, AL, USA.
Int J Impot Res. 2023 Aug;35(5):419-427. doi: 10.1038/s41443-020-00384-6. Epub 2020 Dec 16.
Achieving a thriving sexual medicine practice with a high volume of penile implants is both challenging and rewarding for the prosthetic surgeon. It is not an easy feat to accomplish. Techniques of practice building from physician referrals and marketing to the patient have changed remarkably in the era of social media. Peer-to-peer continues to be a critical source of physician referrals, but methods of "getting the word out" to patients have drastically altered. Internal marketing to one's own patients and external passing of information to prospective clients requires a robust presence on the internet. This workshop will focus on the achievement of high-volume implant practices in the age of the World Wide Web. Despite accomplishing this triumph through use of digital media, it is important to continue personal attainments to maintain your ethical image amongst your physician peers and the general public.
对于假体外科医生来说，实现一个拥有大量阴茎植入物的繁荣性医学实践既具有挑战性，也有回报。这并非易事。在社交媒体时代，从医生推荐和向患者营销的实践建立技巧发生了显著变化。同行间的推荐仍然是医生推荐的关键来源，但向患者“宣传”的方式却发生了巨大变化。向自己的患者进行内部营销和向潜在客户传递信息需要在互联网上有强大的存在感。本研讨会将重点介绍在万维网时代实现高容量植入物实践的方法。尽管通过使用数字媒体取得了这一胜利，但重要的是要继续个人的成就，以在你的医生同行和公众中保持你的道德形象。
