Hou Yilei, Liu Tianle, Zhao Zheng, Wen Yali
School of Economics and Management, Beijing Forestry University, Beijing 100083, China.
College of Tourism, Shanghai Normal University, Shanghai 200234, China.
Animals (Basel). 2020 Dec 17;10(12):2422. doi: 10.3390/ani10122422.
In this study, we use the choice experiment method to evaluate the value of wild animals in the surrounding areas of the Changqing National Nature Reserve in China. For areas focused on biodiversity conservation, the results of wild animal value evaluation can provide a basis for the formulation of local ecological compensation standards. We identified wild animals, natural landscape features, infrastructure and facilities, and ticket price as major attributes determining the utility and value of the reserve area. The results of our field survey suggest that the cultural value of wild animals is significantly higher than the value of the infrastructure and other natural landscapes. Tourists indicated a willingness-to-pay of 31.4 Yuan to see wild animals in captivity, compared to 71.9 Yuan to see wild animals in the field. Moreover, tourists with different characteristics have different preferences for the cultural value of wildlife. Female tourists have a higher willingness-to-pay than male tourists. In addition, as age, education, and income level increase, tourists' willingness-to-pay also increases. These conclusions can provide a reference for local government to formulate wildlife protection compensation and ecotourism ticket pricing.
在本研究中，我们运用选择实验法评估了中国长青国家级自然保护区周边地区野生动物的价值。对于注重生物多样性保护的地区，野生动物价值评估结果可为当地生态补偿标准的制定提供依据。我们将野生动物、自然景观特征、基础设施与设施以及门票价格确定为决定保护区效用和价值的主要属性。我们的实地调查结果表明，野生动物的文化价值显著高于基础设施及其他自然景观的价值。游客表示，观看圈养野生动物的支付意愿为31.4元，而观看野外野生动物的支付意愿为71.9元。此外，不同特征的游客对野生动物文化价值的偏好不同。女性游客的支付意愿高于男性游客。此外，随着年龄、教育程度和收入水平的提高，游客的支付意愿也会增加。这些结论可为当地政府制定野生动物保护补偿和生态旅游门票定价提供参考。
