Chenarides Lauren, Grebitus Carola, Lusk Jayson L, Printezis Iryna
W. P. Carey School of Business Arizona State University Mesa Arizona USA.
Department of Agricultural Economics Purdue University West Lafayette Indiana USA.
Agribusiness (N Y N Y). 2021 Winter;37(1):44-81. doi: 10.1002/agr.21679. Epub 2020 Dec 15.
We conducted an online consumer survey in May 2020 in two major metropolitan areas in the United States to investigate food shopping behaviors and consumption during the pandemic lockdown caused by COVID-19. The results of this study parallel many of the headlines in the popular press at the time. We found that about three-quarters of respondents were simply buying the food they could get due to out of stock situations and about half the participants bought more food than usual. As a result of foodservice closures, consumers indicated purchasing more groceries than normal. Consumers attempted to avoid shopping in stores, relying heavily on grocery delivery and pick-up services during the beginning of the pandemic when no clear rules were in place. Results show a 255% increase in the number of households that use grocery pickup as a shopping method and a 158% increase in households that utilize grocery delivery services. The spike in pickup and delivery program participation can be explained by consumers fearing COVID-19 and feeling unsafe. Food consumption patterns for major food groups seemed to stay the same for the majority of participants, but a large share indicated that they had been snacking more since the beginning of the pandemic which was offset by a sharp decline in fast food consumption.
2020年5月,我们在美国两个主要大都市地区开展了一项在线消费者调查,以调查新冠疫情封锁期间的食品购物行为和消费情况。这项研究的结果与当时大众媒体上的许多头条新闻相符。我们发现,约四分之三的受访者因缺货情况只能购买到什么就买什么,约一半的参与者购买的食品比平时更多。由于食品服务场所关闭,消费者表示购买的食品杂货比平时更多。在疫情初期,由于没有明确的规定,消费者试图避免去商店购物,严重依赖食品杂货配送和自提服务。结果显示,使用食品杂货自提作为购物方式的家庭数量增加了255%,使用食品杂货配送服务的家庭数量增加了158%。自提和配送项目参与率的飙升可以解释为消费者害怕新冠病毒且感到不安全。对于大多数参与者来说,主要食物类别的消费模式似乎保持不变,但很大一部分人表示,自疫情开始以来他们吃零食更多了,这被快餐消费的大幅下降所抵消。