Howarth Candice, Parsons Laurie, Thew Harriet
Grantham Research Institute on Climate Change and the Environment, London School of Economics and Political Science, London, UK.
Department of Geography, Royal Holloway, University of London, London, UK.
One Earth. 2020 Apr 24;2(4):320-324. doi: 10.1016/j.oneear.2020.04.001.
Approaches to communicating climate science beyond academia are necessary for enhancing salience, understanding, and engagement and accelerating action. This Primer discusses the heterogeneous manner in which climate change messaging is received by different audiences, how social scientific approaches could help to better tailor climate change messaging to this varied landscape, and how attempts to close this gap must consider the emotional and affective dimensions of climate messaging. We explore how the use of narratives can enhance effective climate science communication and emphasize the importance of evidence-based advocacy in the current era of global challenges, uncertainty, and post-truth.
超越学术界进行气候科学传播的方法对于提高关注度、增进理解与参与度以及加速行动是必要的。本入门指南讨论了不同受众接收气候变化信息的异质性方式，社会科学方法如何有助于根据这一多样的情况更好地定制气候变化信息，以及弥合这一差距的尝试如何必须考虑气候信息的情感和情感维度。我们探讨了叙事的运用如何能够增强有效的气候科学传播，并强调在当前全球挑战、不确定性和后真相时代基于证据的宣传的重要性。
