Magalhaes Danielle Rodrigues, Campo María Del Mar, Maza María Teresa
Department Animal Husbandry and Food Science, Instituto Agroalimentario IA2, Universidad de Zaragoza-CITA, Miguel Servet 177, 50013 Zaragoza, Spain.
Department Agricultural Science and Natural Environment, Instituto Agroalimentario IA2, Universidad de Zaragoza-CITA, Miguel Servet 177, 50013 Zaragoza, Spain.
Foods. 2021 Jan 23;10(2):232. doi: 10.3390/foods10020232.
The consumer environment determines consumers' buying behavior and product preferences, and understanding these factors allows businesses in the industry to identify market demands. In view of the different contexts, Spain and Brazil, there are differences in the consumption of beef, in the production and the regulatory process concerning beef, and in particular the traceability system. The traceability system is mandatory in Spain and voluntary in Brazil. From these prerogatives, this cross-cultural study carried out through a self-administered questionnaire with 2132 Spanish and Brazilian beef buyers/consumers, aimed at comparing and understanding the familiarity with the bovine traceability system and traceability information of the label as a food security indicator. It is concluded that traceability information is well received by consumers as an attribute of credibility, and consumers are interested in ensuring that the item they buy is of known and reliable origin. But more incentives may help clarify the advantages of purchasing food with certified traceability, making it more effective for consumers to use this knowledge.
消费环境决定消费者的购买行为和产品偏好，了解这些因素能让该行业的企业识别市场需求。鉴于西班牙和巴西的不同情况，牛肉消费、牛肉生产及监管流程，特别是可追溯系统存在差异。可追溯系统在西班牙是强制性的，在巴西是自愿性的。基于这些特点，这项跨文化研究通过对2132名西班牙和巴西牛肉购买者/消费者进行自填式问卷调查展开，旨在比较和了解他们对牛可追溯系统的熟悉程度以及将标签上的可追溯信息作为食品安全指标的情况。研究得出结论，可追溯信息作为一种可信度属性深受消费者欢迎，消费者有兴趣确保所购买的商品来源已知且可靠。但更多激励措施可能有助于阐明购买具有认证可追溯性食品的优势，使消费者更有效地利用这一知识。
