School of Management, Bohai University, Jinzhou 121007, China.
College of Tourism and Fashion, Pai Chai University, Daejeon 35345, Korea.
Int J Environ Res Public Health. 2021 Jan 24;18(3):1019. doi: 10.3390/ijerph18031019.
In the landscape of Covid-19 pandemic, people's well-being, to some extent, can be affected through virtual reality tourism because it has the opportunity to enhance their level of well-being and destination recovery. To verify this empirically an investigation was conducted among people who used Quanjingke, the largest tourism-related virtual reality website in China, during the pandemic. The specific the aim of this paper is to prove the effectiveness of virtual reality tourism in promoting people's subjective well-being. Hence, an integrated model with the constructs of peripheral attribute, core attribute and pivotal attribute, presence, perceived value, satisfaction, and subjective well-being was proposed and tested. The results indicate that attributes of virtual reality tourism have a positive effect on presence during virtual reality experiences, which positively influences perceived value. The values of virtual reality tourism perceived by tourists result in their satisfaction. Eventually, it was found that tourists' subjective well-being is improved due to their satisfaction with virtual reality tourism. Practical suggestions are also provided based on the findings.
在新冠疫情的背景下，人们的幸福感在一定程度上可以通过虚拟现实旅游来提升，因为它有机会提高人们的幸福感和目的地的恢复力。为了从实证角度验证这一点，我们对疫情期间使用中国最大的旅游相关虚拟现实网站——全景客的人们进行了调查。本文的具体目的是证明虚拟现实旅游在促进人们主观幸福感方面的有效性。因此，我们提出并检验了一个包含外围属性、核心属性和关键属性、存在感、感知价值、满意度和主观幸福感的综合模型。结果表明，虚拟现实旅游的属性对虚拟现实体验中的存在感有积极影响，而存在感又积极影响感知价值。游客对虚拟现实旅游的感知价值会导致他们的满意度。最终，我们发现游客对虚拟现实旅游的满意度提高了他们的主观幸福感。根据研究结果，我们还提供了一些实用建议。
