School of Communication, University of Miami, Coral Gables, FL, USA.
Frost School of Music, University of Miami, Coral Gables, FL, USA.
Appl Ergon. 2021 May;93:103301. doi: 10.1016/j.apergo.2020.103301. Epub 2021 Jan 27.
Through music, film composers attempt to affect the audience's emotions and visual attention; however, little empirical evidence exists characterizing the mechanisms whereby music affects viewers. We conducted a mixed-design experiment with 60 participants to explore the effect of music on viewers' visual attention and affective responses to a film. Music led to quicker first fixations on film objects and supplied emotional content, increasing positive sentiment for the film's story. However, music did not influence viewers' attitudes to filmed events. Within this context, music has limited impact on attitudes toward filmed events but can accentuate the saliency of film objects and supply emotional information altering viewers' sentiment towards the film. Understanding the mechanisms of music's physiological and behavioral effects can inform content delivery strategies. This study offers insights for composition and production of musical soundtracks for feature-length films, advertising videos, educational videos, and video games.
通过音乐，电影作曲家试图影响观众的情感和视觉注意力；然而，很少有经验证据描述音乐影响观众的机制。我们进行了一项包含 60 名参与者的混合设计实验，以探讨音乐对观众对电影的视觉注意力和情感反应的影响。音乐使观众对电影物体的首次注视更快，并提供了情感内容，增加了观众对电影故事的积极情绪。然而，音乐并没有影响观众对拍摄事件的态度。在这种情况下，音乐对拍摄事件的态度影响有限，但可以突出电影物体的显著性，并提供改变观众对电影情绪的情感信息。了解音乐的生理和行为影响的机制可以为内容传递策略提供信息。本研究为故事片、广告视频、教育视频和视频游戏的配乐创作和制作提供了见解。
