San Diego State University, Fowler College of Business, Department of Marketing, 5500 Campanile Dr., San Diego, CA, 92182, USA.
San Diego State University, College of Health and Human Services, School of Public Health and the Institute for Behavioral and Community Health, 9245 Sky Park Court, Suite 221, San Diego, CA, 92123, USA.
Appetite. 2021 Jul 1;162:105149. doi: 10.1016/j.appet.2021.105149. Epub 2021 Feb 4.
This field study identified, through observation, child influence on food and beverage purchases within a supermarket, as well as the influence of the children's perceptions of their parents' parenting strategies related to eating behaviors on these purchases. Four supermarkets were recruited to participate and agreed to allow recruitment of parent-child dyads and implementation of data collection protocols within their stores. Parent-child (7-14 yo) dyads were recruited to wear eye-tracking glasses during the supermarket visit, complete separate individual interviews, and have their store receipts scanned. The receipt data provided evidence of what was purchased, including overall purchases, as well as purchases of energy-dense, nutrient-poor foods and beverages. The eye-tracking data, together with the receipt data, identified which items were requested by the child and purchased. The child interviews provided the child's perceptions of parenting strategies (i.e., parental monitoring, control). Seventy-six dyads agreed to participate and completed the study protocols. During most of the shopping trips, items were purchased as a result of child-initiated request interactions. Children's perceptions of their parent's use of monitoring was consistently associated with fewer purchases overall and of energy-dense, nutrient-poor items, and with reduced child influence on what was purchased.
这项实地研究通过观察发现，儿童会对超市内食品和饮料的购买产生影响，此外，儿童对父母与饮食行为相关的育儿策略的看法也会对这些购买行为产生影响。招募了四家超市参与，并同意在其店内招募亲子（7-14 岁）对子，并实施数据收集协议。在超市访问期间，招募了亲子对子佩戴眼动追踪眼镜，完成单独的个人访谈，并扫描他们的商店收据。收据数据提供了购买物品的证据，包括总购买量以及购买高热量、低营养的食品和饮料。眼动追踪数据与收据数据一起，确定了哪些商品是孩子要求购买的。儿童访谈提供了儿童对育儿策略（即父母监督、控制）的看法。76 对亲子同意参与并完成了研究协议。在大多数购物旅行中，都是由于孩子发起的请求互动而购买了商品。孩子对父母使用监控的看法与总购买量以及高热量、低营养物品的购买量较少有关，也与孩子对购买商品的影响力降低有关。
