School of Media Studies and Humanities, Zhejiang University City College, Hangzhou 310015, China.
Int J Environ Res Public Health. 2021 Feb 9;18(4):1680. doi: 10.3390/ijerph18041680.
This study aimed to examine the effects of regulatory focus and emotions on water-saving information dissemination. The findings revealed that when water-saving information is framed with a prevention focus, sad emotion fosters more active willingness to engage with the information dissemination than cheerful emotion. However, a promotion focus coupled with cheerfulness is slightly more persuasive than a promotion focus coupled with sadness. Furthermore, compared to the individuals in the nonfit group of emotions who had a regulatory focus, the individuals in the fit group formed a more favorable water-saving attitude and demonstrated a slightly higher willingness to disseminate water-saving information. This article is the first to contribute to exploring the dissemination of water-saving information from the perspective of the interactive effect of individual cognitive motivation and emotion.
本研究旨在探讨调节焦点和情绪对节水信息传播的影响。研究结果表明，当节水信息以预防为焦点呈现时，悲伤情绪比愉快情绪更能激发人们积极参与信息传播的意愿。然而，当与愉快情绪搭配时，促进焦点比与悲伤情绪搭配时更具说服力。此外，与调节焦点不匹配的情绪的个体相比，调节焦点匹配的情绪的个体形成了更有利的节水态度，表现出稍高的节水信息传播意愿。本文首次从个体认知动机和情绪的交互作用的角度探讨了节水信息的传播。
