Zhou Rongji, Wu Sibin
Hengyang Normal University, Hengyang, China.
The University of Texas Rio Grande Valley, Edinburg, TX, United States.
Front Psychol. 2021 Jan 28;11:592994. doi: 10.3389/fpsyg.2020.592994. eCollection 2020.
This research studies an important, but relatively unexplored entrepreneurial aspect: motivation and aspiration on opportunity finding/discovery.
DESIGN/METHODOLOGY/APPROACH: This study surveyed 230 nascent entrepreneurs on their opportunity finding behavior. A poisson regression and a logistic analysis were conducted to discover the relationship between motivation/aspiration and opportunity search behavior.
Motivation and aspiration interact to influence active search in a positive way. However, only willingness to become an entrepreneur is found to search for opportunities purposefully.
RESEARCH LIMITATIONS/IMPLICATIONS: Participants of the research are from a Midwest state in United States. Future research may collect sample from more and larger areas.
Bankers may use entrepreneurial opportunity search behavior as one criterion determining if to fund a person or not.
ORIGINALITY/VALUE: This article answers the call to study motivation/aspiration on opportunity finding (Yitshaki and Kropp, 2018; Murnieks et al., 2020). It is one of the first studies to explore the above relationship.
