Utrecht University, Department of Sociology / ICS, Padualaan 14, 3584, CH, Utrecht, Netherlands.
Utrecht University, Department of Sociology / ICS, Padualaan 14, 3584, CH, Utrecht, Netherlands.
Soc Sci Res. 2021 Mar;95:102522. doi: 10.1016/j.ssresearch.2020.102522. Epub 2021 Jan 2.
Most online market exchanges are governed by reputation systems, which allow traders to comment on one another's behavior and attributes with ratings and text messages. These ratings then constitute sellers' reputations that serve as signals of their trustworthiness and competence. The large body of research investigating the effect of reputation on selling performance has produced mixed results, and there is a lack of consensus on whether the reputation effect exists and what it means. After showing how the reputation effect can be derived from a game-theoretic model, we use meta-analysis to synthesize evidence from 107 studies investigating the reputation effect in peer-to-peer online markets. Our results corroborate the existence of the reputation effect across different operationalizations of seller reputation and selling performance. Our results also show the extent to which the reputation effect varies. We discuss potential explanations for the variation in reputation effects that cannot be attributed to sampling error and thereby point out promising avenues for future research.
大多数在线市场交易都受到声誉系统的约束，该系统允许交易者通过评级和短信对彼此的行为和属性进行评价。这些评级构成了卖家的声誉，作为其可信度和能力的信号。大量研究调查了声誉对销售业绩的影响，结果喜忧参半，对于声誉效应是否存在以及意味着什么，尚未达成共识。在展示了声誉效应如何从博弈论模型中推导出来之后，我们使用荟萃分析综合了 107 项研究在同行对同行在线市场中调查声誉效应的证据。我们的结果证实了不同卖家声誉和销售业绩操作化下声誉效应的存在。我们的结果还表明了声誉效应的变化程度。我们讨论了无法归因于抽样误差的声誉效应变化的潜在解释，从而为未来的研究指出了有希望的途径。
